Advertising and promotion : an integrated marketing communications perspective
by
 
Belch, George E. (George Edward), 1951- author.

Title
: 
Advertising and promotion : an integrated marketing communications perspective

Author
: 
Belch, George E. (George Edward), 1951- author.

ISBN
: 
9781259548147
 
9781259921698

Personal Author
: 
Belch, George E. (George Edward), 1951- author.

Edition
: 
Eleventh edition.

Physical Description
: 
xli, 764, G-1 to G-13, E to E-32, N-1 to N-17, S to S-21 pages : color illustrations ; 29 cm

Subject Term
: 
Advertising.
 
Sales promotion.
 
Communication in marketing.

Added Author
: 
Belch, Michael A.,


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025831955659.1 B427A 20181
IIEMSAGeneral Books33168025831914659.1 B427A 20182
IIEMSAGeneral Books33168025831963659.1 B427A 20183
IIEMSAGeneral Books33168025831922659.1 B427A 20184