Cyber rules : strategies for excelling at E-business
by
Siebel, Thomas M.
Title
:
Cyber rules : strategies for excelling at E-business
Author
:
Siebel, Thomas M.
ISBN
:
9780385494120
Personal Author
:
Siebel, Thomas M.
Publication Information
:
New York : Currency/Doubleday, 1999.
Physical Description
:
ix, 291 p.
General Note
:
Includes index.
Contents
:
Foreword / Charles R. Schwab -- Introduction: The Digital Watershed -- Ch. 1. The Virtual Marketplace -- Ch. 2. Problems and Prospects -- Ch. 3. Lessons of the First Generation -- Ch. 4. Private "Infotainment" Will Give Way to Global Enterprise -- Ch. 5. Internet Pioneers Will Reshape Their Industries -- Ch. 6. Market Models Will Multiply, Not Contract -- Ch. 7. Online Companies Will Become Para-Enterprises -- Ch. 8. The Net Will Move from Communities to "Customerization" -- Ch. 9. The Sales and Marketing Landscape Will Be Redrawn -- Ch. 10. Rolling It Out I: Digital Strategy -- Ch. 11. Rolling It Out II: Nuts and Bolts -- Ch. 12. Mission Critical.
Abstract
:
Cyber Rules summarizes the dramatic history of the Web's "first generation," explains six critical rules now governing electronic commerce, and provides expert detailed advice for implementing a digital strategy. Whether you're still eyeing the E-business frontier or are already reaping its rewards, Cyber Rules will give you a distinctively insider's perspective on this radical new market space.
Subject Term
:
Electronic commerce.
Strategic planning.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025835410 | 658.054 S571C 1999 | 1 |