Academic Architecture and why history matters -- Research in a digital age: Wot's Wot app? -- Whereto the digerati with attention spans? -- Paradigm wars, science, literature and numbers: wot's app? -- How to do it (research) -- Thematic techniques -- Ethnographic, reception, visual and textual methods -- Getting published -- Some words on deconstructing deconstruction -- Getting supervised -- Getting technically oriented --Getting conceptually orientated.