Strategic integrated marketing communications
by
 
Percy, Larry, author.

Title
Strategic integrated marketing communications

Author
Percy, Larry, author.

ISBN
9781138058323
 
9781138056251

Personal Author
Percy, Larry, author.

Edition
Third edition.

Physical Description
xiv, 305 pages : illustrations (black and white) ; 24 cm

General Note
Previous edition: 2014.

Contents
Overview of IMC -- Brands and IMC -- Companies and IMC -- Advertising -- Promotion -- Media -- Additional delivery options -- Message processing -- Message development -- Creative execution -- Planning considerations -- The IMC planning process -- Finalizing and implementing the IMC plan.

Abstract
This is a textbook which deals with all aspects of IMC from a strategic perspective. Corporate image, identity, and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this.

Reading Level
Specialized.

Subject Term
Communication in marketing.
 
Strategic planning.

Electronic Access
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live


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