Strategic integrated marketing communications
by
 
Percy, Larry, author.

Title
: 
Strategic integrated marketing communications

Author
: 
Percy, Larry, author.

ISBN
: 
9781138058323
 
9781138056251

Personal Author
: 
Percy, Larry, author.

Edition
: 
Third edition.

Physical Description
: 
xiv, 305 pages : illustrations (black and white) ; 24 cm

General Note
: 
Previous edition: 2014.

Contents
: 
Overview of IMC -- Brands and IMC -- Companies and IMC -- Advertising -- Promotion -- Media -- Additional delivery options -- Message processing -- Message development -- Creative execution -- Planning considerations -- The IMC planning process -- Finalizing and implementing the IMC plan.

Abstract
: 
This is a textbook which deals with all aspects of IMC from a strategic perspective. Corporate image, identity, and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this.

Reading Level
: 
Specialized.

Subject Term
: 
Communication in marketing.
 
Strategic planning.

Electronic Access
: 
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live


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