pt. 1. Public Relations: Role, Origins and Future. 1. The Realities of Public Relations. 2. PR's Origins and Evolution. 3. PR's Future -- pt. 2. Research For PR. 4. Research for Backgrounding and Planning. 5. Research Processes, Procedures and Techniques. 6. Publics and Public Opinion -- pt. 3. PR's Ethical and Legal Environment. 7. Persuasion and Communication Theories. 8. PR Ethics and Social Responsibility. 9. Laws Affecting PR Practice -- pt. 4. PR in Action. 10. Problem-Solving Strategies: The Management of PR Work. 11. Communication Channels and Media. 12. Tactics and Techniques: Details That Make PR Strategies Work. 13. Campaigns. 14. Case Studies. 15. Crises.