Consumer behaviour : South African psychology and marketing applications
by
Botha, Elrie, 1970-
Title
:
Consumer behaviour : South African psychology and marketing applications
Author
:
Botha, Elrie, 1970-
ISBN
:
9780190412425
Personal Author
:
Botha, Elrie, 1970-
Edition
:
Second edition.
Physical Description
:
ix, 436 pages : illustrations ; 23 cm
Contents
:
1. Introduction to consumer behaviour -- 2. Consumer motivation -- 3. Learning and information processing -- 4. Consumer perceptions -- 5. Personality -- 6. Consumer attitudes -- 7. Social class, reference groups and the diffusion of innovations -- 8. Cultural and sub-cultural influences on consumer behaviour -- 9. Family and household influenced on consumer behaviour -- 10. Situational influences on consumer behaviour -- 11. Market segmentation from a South African perspective -- 12. Communicating with consumers -- 13. Consumer decision models -- 14. Consumerism and consumers as citizens -- 15. Changes in retailing.
Abstract
:
"Consumer behaviour cover the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The second edition includes the latest perspectives and theories along with examples of how these can be applied in practice."--Back cover.
Subject Term
:
Consumer behavior -- South Africa.
Added Author
:
Erasmus, Alet.
Mpinganjira, Mercy.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIE Sandton | General Books | 000185901 | 658.834 CON | 3 |
| IIE Sandton | General Books | 000185962 | 658.834 CON | 4 |
| IIE Sandton | General Books | 000099137 | 658.834 CON | 5 |