l. Research basics. Introduction to research in communication -- The research process : getting started -- Introduction to quantitative research -- Introduction to qualitative research -- Research ethics -- ll. Quantitative communication research. Measurement -- Sampling, significance levels, and hypothesis testing -- Surveys and questionnaires -- Quantitative analysis of text -- lll. Qualitative communication research. Designing qualitative research -- Qualitative methods of data collection -- Analyzing qualitative data -- lV. Reading and writing research reports. Reading and writing the quantitative research report -- Reading and writing the qualitative research report.