Grasping service marketing
by
Jordaan, Yolanda.
Title
:
Grasping service marketing
Author
:
Jordaan, Yolanda.
ISBN
:
9780620603690
Personal Author
:
Jordaan, Yolanda.
Edition
:
Third edition.
Physical Description
:
311 pages : colour illustrations ; 21 cm
Contents
:
Service marketing in perspective -- Value : from customer service to satisfaction and loyalty -- Service marketing research -- Service product -- Physical evidence -- People -- Process -- Place ('distribution') -- Pricing -- Promotion ('integrated marketing communication') -- The service marketing plan.
Subject Term
:
Customer services.
Marketing -- Management.
Service industries.
Added Author
:
Samuels, Jade.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VC Waterfall | General Books | 000029838 | 658.812 JOR | 1 |