Strategic social marketing : for behaviour & social change
by
 
French, Jeff, author.

Title
: 
Strategic social marketing : for behaviour & social change

Author
: 
French, Jeff, author.

ISBN
: 
9781526446046
 
9781526446039

Personal Author
: 
French, Jeff, author.

Edition
: 
Second edition.

Physical Description
: 
xxiii, 551 pages : illustrations ; 24 cm

General Note
: 
Previous edition: 2015.

Subject Term
: 
Social marketing.
 
Marketing.
 
Strategic planning.

Added Author
: 
Gordon, Ross (Lecturer in marketing),


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIE SandtonGeneral Books000185354658.8 FRE1