Part 1: The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- Part 2: Analyzing market opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Marketing Research -- Part 3: Product decisions -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Part 4: Distribution decisions -- Supply chain management and marketing channels -- Retailing -- Part 5: Promotion and communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion -- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing concepts.