Integrated marketing communication. 1
by
Moore, Colleen.
Title
:
Integrated marketing communication. 1
Author
:
Moore, Colleen.
ISBN
:
9781775867517
Personal Author
:
Moore, Colleen.
Edition
:
First edition.
Physical Description
:
359 pages : illustrations ; 25 cm.
General Note
:
"Boston City Campus & Business College. Education for life."
"Online learning"--Cover.
Subject Term
:
Communication in marketing -- Textbooks.
Marketing -- Communication -- Textbooks.
Added Author
:
Civvin, Adrienne.
Dalla Pria, Stephan.