Exploring creativity & innovation : a structured approach for entrepreneurs, managers and other game changers
by
Antonites, A. J., author.
Title
:
Exploring creativity & innovation : a structured approach for entrepreneurs, managers and other game changers
Author
:
Antonites, A. J., author.
ISBN
:
9780627037863
Personal Author
:
Antonites, A. J., author.
Edition
:
2nd edition
Physical Description
:
273 page color illustration
Contents
:
Section A. Creativity. The role of and need for the " new" (the context need and nature of innovation) -- The creative person and the environment -- The creative process -- The creative outcome -- Section B. Innovation. Introduction to innovation: linking invention to market -- Models, processes and patterns -- Business model to business plan -- Product development -- Section C. Management. Managing innovation.
Abstract
:
"An exploration of the context, need and nature of innovation; and the creative person, environment, process and outcome. Locally relevant examples and cases help to contextualize creativity and innovation within the southern African context. Contents include the following: - The role and need for the "new" - The creative person and environment - The creative process - The creative outcome - Introduction to innovation - Business modelling for managing innovation."--Publisher's description.
Subject Term
:
Creative ability.
New products.
Entrepreneurship.
Creative ability in technology.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIE Sandton | General Books | 000157112 | 153.3 ANT | 2 |