Sell6 : trust-based professional selling
by
Ingram, Thomas N., author.
Title
:
Sell6 : trust-based professional selling
Author
:
Ingram, Thomas N., author.
ISBN
:
9781337407939
9781337408004
Personal Author
:
Ingram, Thomas N., author.
Edition
:
[Sixth edition].
Student edition.
Physical Description
:
1 volume (various pagings) : illustrations (chiefly color) ; 28 cm.
Contents
:
Overview of personal selling -- Building trust and sales ethics -- Understanding buyers -- Communication skills -- Strategic prospecting and preparing for sales dialogue -- Planning sales dialogues and presentations -- Sales dialogue : creating and communicating value -- Addressing concerns and earning commitment -- Expanding customer relationships -- Adding value : self-leadership and teamwork.
Abstract
:
Through ongoing research into students' workflows and preferences, Ingram/LaForge/Avila/Schwepker/William's SELL, 6th Edition from 4LTR Press offers multiple options including an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience--all at an affordable price. With MindTap, students can access their course materials and study tools anytime, and on most devices -- Provided by the publisher.
Subject Term
:
Selling.
Added Author
:
LaForge, Raymond W.,
Avila, Ramon A., 1955-
Schwepker, Charles H., Jr.,
Williams, Michael R.,
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIE Sandton | General Books | 000157506 | 658.85 ING | 1 |
| IIEMSA | Lecturer Books | 33168025846441 | 658.85 ING | 1 |
| IIEMSA | MSA Reserves | 33168025846375 | 658.85 ING | 2 |
| IIEMSA | MSA Reserves | 33168025846433 | 658.85 ING | 3 |
| IIEMSA | MSA Reserves | 33168025859584 | 658.85 ING | 4 |
| IIEMSA | MSA Reserves | 002301003 | 658.85 ING | 5 |