Advertising and promotion : an integrated marketing communications perspective
by
Belch, George E. 1951- Verfasser.
Title
:
Advertising and promotion : an integrated marketing communications perspective
Author
:
Belch, George E. 1951- Verfasser.
ISBN
:
9781260570991
Personal Author
:
Belch, George E. 1951- Verfasser.
Edition
:
12e [twelfth edition, international student edition].
Physical Description
:
xxxi, 740, 13, 33, 9, 14 Seiten : Illustrationen, Diagramme ; 29 cm
Series
:
McGraw-Hill Education international edition
Added Author
:
Belch, Michael A.