Part 1: Concepts and Techniques for Crafting and Executing Strategy -- What is strategy and why is it important? -- Charting a company's direction -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities, and competitiveness -- The five generic competitive strategies -- Strengthening a company's competitive position -- Strategies for competing in international markets -- Corporate strategy -- Ethics, corporate social responsibility, environmental sustainability, and strategy -- Building an organization capable of good strategy execution -- Managing internal operations -- Corporate culture and leadership -- Part 2: Cases in Crafting and Executing Strategy -- Mystic Monk Coffee -- Airbnb in 2018 -- Wil's Grill -- Costco Wholesale in 2018: mission, business model, and strategy -- Competition in the craft beer industry in 2018 -- Fixer Upper: Expanding the Magnolia Brand -- Under Armour's strategy in 2018: Efforts to Revive North American Sales and Profitability -- MoviePass -- Are Subscribes Loving It to Death? -- TOMS Shoes: Expanding Its Succcessful One For One Business Model -- Lola's Market: Capturing A New Generation -- iRobot in 2018: Can the Company Keep the Magic? -- Chipotle Mexican Grill's Strategy in 2018: Will the New CEO Be Able to Rebuild Customer Trust and Revive Sales Growth? -- Twitter Inc. in 2018: Does the Company Have Sufficient Competitive Strength to Fight Off Aggressive Rivals? -- Netflix's Strategy in 2018: Does the Company Have Sufficient Competitive Strength to Fight Off Aggressive Rivals? -- Walmart's Expansion into Specialty Online Retailing -- Amazon.com, Inc.: Driving Disruptive Change in the U.S. Grocery Market -- Aliexpress: Can It Mount a Global Challenge to Amazon? -- Tesla Mortors in 2018: Will the New Model 3 Save the Company? -- Mattel Incorporated in 2018: Can Ynon Kreiz Save the Toys? -- Shearwater Adventures Ltd. -- TJX Companies: It's Strategy in Off-Price Home Accessories and Apparel Retailing -- IKEA's International Marketing Strategy in China -- PepsiCo's Diversification Strategy in 2018: Will the Company's New Businesses Restore its Growth? -- The Walt Disney Company: Its Diversification Strategy in 2018 -- Robin Hood -- Dilemma at Devil's Den -- Nucor Corporation in 2018: Contending with the Challenges of Low-Cost Foreign Imports and Launching Initiatives to Grow Sales and Market Share -- Vail Resorts, Inc. -- Starbucks in 2018: Striving for Operational Excellence and Innovation Agility -- Concussions in Collegiate and Professional Football: Who Has Responsibility to Protect Players? -- Chaos at Uber: The New CEO's Challenge -- Profiting from Pain: Business and the U.S. Opioid Epidemic.