The Oxford handbook of strategic sales and sales management
by
 
Cravens, David W.

Title
The Oxford handbook of strategic sales and sales management

Author
Cravens, David W.

ISBN
9780199569458
 
9780199664610

Publication Information
Oxford ; New York : Oxford University Press, 2011.

Physical Description
xxi, 637 pages : illustrations ; 26 cm

Series
Oxford handbooks
 
Oxford handbooks.

Contents
Overview of strategic sales and sales management / David W. Cravens, Kenneth Le Meunier-FitzHugh, and Nigel F. Piercy -- The evolution of the strategic sales organization / Nigel F. Piercy and Nikala Lane -- Strategic leadership in sales: understanding the relationship between the role of the salesperson and the role of sales manager / Karen Flaherty -- Achieving sales organization effectiveness / David W. Cravens -- The changing sales environment: implications for sales and sales management research and practice / Nick Lee -- Structuring the sales force for customer and company success / Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer -- Sales force-generated marketing intelligence / Kenneth R. Evans and C. Fred Miao -- Management of a contracted sales force (manufacturer representatives) / Thomas E. DeCarlo -- Training and rewards / Mark W. Johnston -- Addressing job stress in the sales force / Thomas N. Ingram, Raymond W. Laforge, and Charles H. Schwepker, Jr. -- Sizing the sales force and designing sales territories for results / Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer -- Customer selection to acquire, retain, and grow / Andrea L. Dixon -- Customer relationship management and the sales force / Thomas W. Leigh -- The use of organizational climate in sales force research / Steven P. Brown, Manoshi Samaraweera, and William Zahn -- Salespeople's influence on consumers' and business buyers' goals and wellbeing / Harish Sujan -- Sales technology / Gary K. Hunter -- Organizational commitment to sales / Wesley J. Johnston and Linda D. Peters -- The strategic role of the selling function: a resource-based framework / Thomas W. Leigh [and others] -- Sales force agility, strategic thinking, and value propositions / Larry B. Chonko and Eli Jones -- The importance of effective working relationships between sales and marketing / Kenneth Le Meunnier-Fitzhugh and Graham R. Massey -- Marketing: the anchor for sales / Noel Capon.

Abstract
'The Oxford Handbook of Strategic Sales and Sales Management' is a comprehensive overview of the latest research in the area by leading international academics. The handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.

Subject Term
Marketing -- Management.
 
Sales management.

Added Author
Cravens, David W.
 
Le Meunier-FitzHugh, Kenneth.
 
Piercy, Nigel.

Electronic Access
Oxford Scholarship Online https://doi.org/10.1093/oxfordhb/9780199569458.001.0001
 
Table of contents http://catdir.loc.gov/catdir/toc/fy11pdf04/2010933155.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
CataloguingGeneral Books0022500140022500141
RC Cape TownGeneral Books002206729658.8 OXF1
RC Cape TownGeneral Books002206734658.8 OXF2
RC Cape TownGeneral Books002206733658.8 OXF3
RC Cape TownGeneral Books002206735658.8 OXF4
RC Cape TownGeneral Books002206727658.8 OXF5