International business : the challenges of globalization
by
Wild, John J.
Title
:
International business : the challenges of globalization
Author
:
Wild, John J.
ISBN
:
9780133063004
9780273786979
Personal Author
:
Wild, John J.
Edition
:
Seventh edition.
Physical Description
:
xxiii, 449 pages : color illustrations, color maps ; 29 cm
Contents
:
Preface -- Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Politics, law, and business ethics -- Economics and emerging markets -- International trade and investment -- International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees -- Endnotes -- Glossary -- Name/company index -- Subject index.
Subject Term
:
International business enterprises -- Management.
International trade.
Added Author
:
Wild, Kenneth L.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| RC Braamfontein | Prescribed books | 002105767 | 658.049 WIL | 1 |