International business : the challenges of globalization
by
 
Wild, John J.

Title
International business : the challenges of globalization

Author
Wild, John J.

ISBN
9780133063004
 
9780273786979

Personal Author
Wild, John J.

Edition
Seventh edition.

Physical Description
xxiii, 449 pages : color illustrations, color maps ; 29 cm

Contents
Preface -- Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Politics, law, and business ethics -- Economics and emerging markets -- International trade and investment -- International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees -- Endnotes -- Glossary -- Name/company index -- Subject index.

Subject Term
International business enterprises -- Management.
 
International trade.

Added Author
Wild, Kenneth L.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
RC BraamfonteinPrescribed books002105767658.049 WIL1