Strategic brand management : building, measuring, and managing brand equity
by
Keller, Kevin Lane, 1956- author.
Title
:
Strategic brand management : building, measuring, and managing brand equity
Author
:
Keller, Kevin Lane, 1956- author.
ISBN
:
9781292314969
Personal Author
:
Keller, Kevin Lane, 1956- author.
Edition
:
Fifth edition, Global edition.
Physical Description
:
621 pages : color illustrations ; 28 cm
General Note
:
Actually published in 2019.
"Authorized adaptation from the United States edition, entitled Strategic brand management : building, measuring, and managing brand equity, 5th edition, ISBN 9780134892498, by Kevin Lane Keller and Vanitha Swaminathan, published by Pearson Education ©2020."
Subject Term
:
Brand name products -- Management.
Added Author
:
Swaminathan, Vanitha,
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIE Sandton | General Books | 000185622 | 658.827 STR | 1 |