Preface/introduction -- Decision to become and entrepreneur -- Introduction to entrepreneurship -- Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm -- Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising -- Glossary -- Bibliographic references/index.