Basics of entrepreneurship
by
Nieuwenhuizen, C. (Cecile)
Title
:
Basics of entrepreneurship
Author
:
Nieuwenhuizen, C. (Cecile)
ISBN
:
9781485130512
Edition
:
Fourth edition
Publication Information
:
Cape Town, South Africa : Juta, 2020
Physical Description
:
xviii, pages : illustrations ; 25 cm
General Note
:
Includes index.
Contents
:
Basic business concepts and the business environment -- Entrepreneurship and small, medium and micro enterprises (SMMes) in perspective -- The identification of feasible business ideas -- The viability of a business idea -- The business plan -- Product decisions : deciding what to offer to customers -- Price decisions -- Distribution : getting the product to the customer -- Promotion : communicating with your market -- Advertising your small business -- Operations management -- The human resource function -- An introduction to financial management for entrepreneurs -- Facing the capital requirements of a small business -- The break-even analysis -- Budgets.
Subject Term
:
Entrepreneurship.
Small business -- Management.
New business enterprises -- Management.
Added Author
:
Nieuwenhuizen, C. (Cecile)
Electronic Access
:
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