Strategic marketing
by
Wiid, JA
Title
:
Strategic marketing
Author
:
Wiid, JA
ISBN
:
9781485130826
Publication Information
:
Cape Town, South Africa : Juta, ©2020.
Physical Description
:
x, 489 pages : illustrations ; 24 cm
Contents
:
1.OverView of Strategic marketing -- 2.Ananlysis of the external marketing or business environment --3.Customer analysis --4.Market analysis --5.Analysisi Competitors-- 6.Internal environmental analysisi -- 7.Marketing strategy and metrics
Subject Term
:
Marketing.
Marketing. (OCoLC)fst01010167
Added Author
:
Wiid, JA
Cant, MC
Makhita, KM
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIE Sandton | General Books | 000185787 | 658.8 WII | 1 |