Part I: Introducing business research -- Developing research skills -- Understanding research ethics -- Understanding research philosophy -- Role of theory -- Part II: Beginning the research Process -- Literature review -- Quantitative research: an introduction to measurement -- Qualitative research: an introduction -- Research methodology and design -- Understanding populations and sampling -- Writing the research proposal -- Part III: Data gathering -- Fieldwork -- Using observation -- Using interviews and focus groups -- Surveys and questionnaires -- Attitude Measurement -- Part IV: Dealing with data -- Managing data and introducing data analysis -- Analysing qualitative data -- Analysing quantitative data -- Completing and presenting the research.