International business
by
 
Peng, Mike W., 1968- author.

Title
International business

Author
Peng, Mike W., 1968- author.

ISBN
9781473758438

Personal Author
Peng, Mike W., 1968- author.

Edition
Third edition.

Physical Description
xx, 597 pages : illustrations (color), maps (color) ; 26 cm

General Note
Previous edition: Australia: Cengage Learning, 2016.

Contents
Part One. Foundations. 1. Globalizing business -- 2. Formal institutions: political, economic and legal systems -- 3. Informal institutions: culture, religion and languages -- 4. Firm resources: competitiveness and growth -- Part Two. Business across borders. 5. Trading internationally -- 6. Investing abroad directly -- 7. Exchange rates -- Part Three. Globalization. 8. European integration -- 9. Global integration and multilateral organizations -- 10. Socially responsible business -- Part Four. The firm on the global stage -- 11. Starting international business -- 12. Foreign entry strategies -- 13. Competitive dynamics -- 14. Global strategies and acquisitions -- Part Five. Operations in the global MNE. 15. Organizing and innovating in the MNE -- 16. People in the MNE -- 17. Customers and suppliers of the MNE -- Part Six. Integrative cases.

Abstract
"Drawing from the combined experiences of Mike Peng and Klaus Meyer International Business provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as Brexit, as well as the historical context of international business, the third edition highlights the complex nature of global business."--Publisher's description.

Subject Term
International business enterprises.
 
International trade.
 
International business enterprises -- Case studies.
 
International trade -- Case studies.

Added Author
Meyer, Klaus, 1964-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIE SandtonGeneral Books000185894658.049 PEN1
IIEMSAMSA Short Loan002300751658.049 PEN1
IIEMSAMSA Short Loan002300753658.049 PEN2
IIEMSAGeneral Books002300754658.049 PEN3