Essentials of marketing
by
 
Cant, M. C. (Michael Colin), 1957-

Title
: 
Essentials of marketing

Author
: 
Cant, M. C. (Michael Colin), 1957-

ISBN
: 
9781485131168

Edition
: 
Sixth edition

Physical Description
: 
xi, 260 pages : illustrations ; 25 cm

Contents
: 
Basic marketing principles -- The marketing environment -- The international marketing environment -- Marketing research -- Consumer behaviour -- Market segmentation, targeting and positioning -- Segmenting business markets, choosing target markets and positioning products -- Integrated marketing -- Strategic marketing -- Services marketing

Abstract
: 
"This edition of Essentials of Marketing once again has a hands-on approach, giving practical explanations of the marketing principles in a business. A number of fundamental aspects of marketing are explained in a logical and understandable way, from the environment in which a business operates to the development of an integrated marketing strategy."--Publisher's website

Subject Term
: 
Marketing -- South Africa -- Management.
 
Marketing -- South Africa.

Added Author
: 
Cant, M. C. (Michael Colin), 1957-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIE SandtonGeneral Books000185926658.8 CAN1