Formulation, implementation and control of competitive strategy.
by
Pearce, John A.
Title
:
Formulation, implementation and control of competitive strategy.
Author
:
Pearce, John A.
ISBN
:
9780071109147
Personal Author
:
Pearce, John A.
Edition
:
10th ed. / John A. Pearce.
Publication Information
:
Maidenhead : McGraw-Hill Education, 2006.
Physical Description
:
1 volume
General Note
:
Previous edition: New York; London: McGraw-Hill, 2005.
Includes index.
Abstract
:
This text looks at contemporary research in strategic management with an emphasis on conceptual tools and skills created by scholars and practitioners in the field.
Subject Term
:
Strategic planning.
Strategic planning -- Case studies.