Introduction -- PART I PRINCIPLES: -- 1. The transaction -- 2. Simplicity -- 3. Clutter -- 4. Style -- 5. The audience -- 6. Words -- 7. Usage -- PART II METHODS: -- 8. Unity -- 9. The lead and the ending -- 10. Bits & pieces -- PART III FORMS: -- 11. Nonfiction as literature -- 12. Writing about people: The interview -- 13. Writing about places: The travel article -- 14. Writing about yourself: The memoir -- 15. Science and technology -- 16. Business writing: Writing in your job -- 17. Sports -- 18. Writing about the arts: Critics and columnists -- 19. Humour -- PART IV ATTITUDES: -- 20. The sound of your voice -- 21. Enjoyment, fear and confidence -- 22. The tyranny of the final product -- 23. A writer's decisions -- 24. Writing family history and memoir -- 25. Write as well as you can -- Sources -- Index