Dynamics of entrepreneurship
by
Booysen, Karen.
Title
:
Dynamics of entrepreneurship
Author
:
Booysen, Karen.
ISBN
:
9781485102342
Physical Description
:
364 pages : illustrations ; 25 cm
Contents
:
Entrepreneurship. 1. Entrepreneurship and small, medium and micro enterprises -- 2. Basic business concepts and the business environment -- 3. The identification and development of business ideas -- 4. The viability of a business idea -- Marketing. 5. Fundamentals of marketing management -- 6. The marketing environment of business -- 7. Market segmentation, targeting and positioning -- 8. Product decisions -- 9. Pricing decisions -- 10. Promotion decisions -- 11. Distribution decisions (placement) -- 12. Marketing planning, implementation and control -- Financial management. 13. An introduction to financial management for entrepreneurs -- 14. Basic accounting and financial statements -- 15. Analysing the annual financial statements -- 16. Budgets -- 17. The capital requirements of a business.
Abstract
:
"Entrepreneurship is a dynamic process constantly evolving through innovation, in that entrepreneurs start a business to sell profitable products and services which often do not previously exist or to improve on those that do. This process requires the entrepreneur to have major skills in different functional areas of the business. Dynamics of Entrepreneurship is about entrepreneurship in the South African business environment. It describes how entrepreneurs can organise resources and activities for the potential business to operate as profitably as possible. It emphasises that marketing and finance are the two most important business functions every entrepreneur needs to know, for both a start-up enterprise and long-term sustainability."--Publisher's description.
Subject Term
:
Entrepreneurship -- Management.
Small business -- Management.
Added Author
:
Booysen, Karen.