Marketing 3.0 : from products to customers to the human spirit
by
Kotler, Philip.
Title
:
Marketing 3.0 : from products to customers to the human spirit
Author
:
Kotler, Philip.
ISBN
:
9780470598825
Personal Author
:
Kotler, Philip.
Publication Information
:
Hoboken, N.J. : Wiley, ©2010.
Physical Description
:
xv, 188 pages : illustrations ; 24 cm
Contents
:
Welcome to marketing 3.0 -- Future model for marketing 3.0 -- Marketing the mission to the consumers -- Marketing the values to the employees -- Marketing the values to the channel partners -- Marketing the vision to the shareholders -- Delivering socio-cultural transformation -- Creating emerging market entrepreneurs -- Striving for environmental sustainability -- Putting it all together.
Abstract
:
In 'Marketing 3.0', world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
Subject Term
:
Marketing.
Ethique.
Service à la clientèle.
Valeurs sociales.
Comportement du consommateur.
Marketing. (OCoLC)fst01010167
Added Author
:
Kartajaya, Hermawan, 1947-
Setiawan, Iwan.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025443199 | 658.8 K87M 2010 | 1 |
| VEGA Bordeaux | General Books | 000114735 | 658.8 KOT | 1 |
| VEGA Cape Town | General Books | 000038211 | 658.8 KOT | 1 |