Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
by
 
Appau, Samuelson, editor.

Title
: 
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market

Author
: 
Appau, Samuelson, editor.

ISBN
: 
9783030772031

Physical Description
: 
xv, 272 pages : illustrations (black and white) ; 22 cm.

Series
: 
Palgrave studies of marketing in emerging economies
 
Palgrave studies of marketing in emerging economies.

Subject Term
: 
Branding (Marketing) -- Africa.

Added Author
: 
Appau, Samuelson,


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxPrescribed books000115639658.8 APP1
VEGA BordeauxPrescribed books000115642658.8 APP2
VEGA Cape TownPrescribed books000037400658.8 APP1
VEGA Cape TownPrescribed books000037482658.8 APP2
VEGA Cape TownPrescribed books000037481658.8 APP3
VEGA DurbanPrescribed books000142336658.8 APP1
VEGA DurbanPrescribed books000143002658.8 APP2
VEGA DurbanPrescribed books000143103658.8 APP3
VEGA PretoriaPrescribed books000187516658.8 APP1
VEGA PretoriaPrescribed books000187530658.8 APP2