MKTG13 : principles of marketing
by
 
Lamb, Charles W., author.

Title
: 
MKTG13 : principles of marketing

Author
: 
Lamb, Charles W., author.

ISBN
: 
9780357127810

Personal Author
: 
Lamb, Charles W., author.

Edition
: 
13th edition.

Physical Description
: 
vii, 410 pages : color illustrations ; 28 cm

General Note
: 
"4LTR Press."

Contents
: 
The World of Marketing -- Analyzing Market Opportunities -- Product Decisions -- Distribution Decisions -- Promotion and Communication Strategies -- Pricing Decisions.

Subject Term
: 
Marketing -- Textbooks.
 
Marketing -- Management -- Textbooks.

Added Author
: 
Hair, Joseph F., Jr., 1944-
 
McDaniel, Carl, Jr., 1941-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIE SandtonGeneral Books000157502658.8 LAM1