Applied strategic marketing
by
 
Berndt, A

Title
: 
Applied strategic marketing

Author
: 
Berndt, A

ISBN
: 
9781485707127

Edition
: 
Fifth edition.

Physical Description
: 
viii, 406 pages: illustrations; 28 cm.

Contents
: 
Part 1:Strategic analysis -- Part 2: Market strategies -- Part 3:Strategy implementation and metrics

Abstract
: 
Applied strategic marketing 5 edition discusses the strategic role of marketing management in organisations. The focus is on how managers choose and manage the markets they serve, how they handle competition and what strategies they devise in order to build brand value and customer relationships in the dynamic marketing environment of present-day South Africa

Subject Term
: 
Marketing -- South Africa -- Management.
 
Marketing -- Decision making.
 
Strategic planning.

Added Author
: 
Berndt, A
 
Mpinganjira, M
 
Bick, S
 
Boshoff, S
 
Chigada, J
 
Klopper, HB
 
Maduku, D.
 
Ndoro, T.
 
Rugimbana, R.
 
Strydom, J.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIE SandtonGeneral Books000157542658.802 APL1
IIE SandtonGeneral Books000099257658.802 APL2