The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions
by
 
Grant, John, 1964-

Title
: 
The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Author
: 
Grant, John, 1964-

ISBN
: 
9780470027516
 
9781280411090

Personal Author
: 
Grant, John, 1964-

Publication Information
: 
Chichester, West Sussex, England : John Wiley & Sons, Ltd, ©2006.

Physical Description
: 
xvii, 310 pages ; 24 cm

Contents
: 
SECTION I. BRAND THEORY REVISITED -- Challenges To The Old Model Of Branding -- A New Theory Of Branding -- The Trouble With Trends -- Strategy: Finding A Cultural Logic -- SECTION II. TYPOLOGY OF BRAND IDEAS -- New Traditions -- Belief Systems -- Time -- Herd Instincts -- Connecting -- Luxury -- Provocative -- Control -- SECTION III. DEVELOPING BRAND STRATEGIES.

Subject Term
: 
Brand name products -- Social aspects.
 
Brand name products -- Psychological aspects.
 
Branding (Marketing)
 
Lifestyles -- Economic aspects.
 
Consumer behavior.
 
Brand name products -- Economic aspects.
 
Lifestyles -- Case studies.
 
Produits de marque -- Aspect social.
 
Produits de marque -- Aspect psychologique.
 
Produits de marque -- Commercialisation.
 
Style de vie -- Aspect économique.
 
Consommateurs -- Comportement.
 
Brand name products -- Psychological aspects. (OCoLC)fst00837898
 
Brand name products -- Social aspects. (OCoLC)fst00837903
 
Branding (Marketing) (OCoLC)fst01743755
 
Consumer behavior. (OCoLC)fst00876238
 
Lifestyles -- Economic aspects. (OCoLC)fst00998418

Electronic Access
: 
NetLibrary
 
E-book - Full text from MyiLibrary
 
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006005380-b.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006005380-d.html


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