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Social media marketing : a strategic approach.

Zahay, Debra L., author.

Title

Social media marketing : a strategic approach.

Author

Zahay, Debra L., author.

ISBN

9780357516188

Personal Author

Zahay, Debra L., author.

Edition

3e / Debra Zahay, Mary Lou Roberts, Janna M. Parker, Melissa S. Barker, Donald I. Barker.

Physical Description

xvi, 328 pages : color illustrations ; 28 cm

General Note

Previous edition: Australia: Cengage Learning, 2017.

Subject Term

Viral marketing.

Social media.

Added Author

Roberts, Mary Lou,

Parker, Janna M.,

Barker, Melissa S.,

Barker, Donald, 1953-

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