Experiential Marketing : integrated theory & strategic application.
by
 
Leahy, Rose. Fenton, Pio. Barry, Holly

Title
: 
Experiential Marketing : integrated theory & strategic application.

Author
: 
Leahy, Rose. Fenton, Pio. Barry, Holly

ISBN
: 
9781529742190
 
9781529742183

Personal Author
: 
Leahy, Rose. Fenton, Pio. Barry, Holly

Publication Information
: 
[S.l.] : Sage Publications, 2022.

Physical Description
: 
1 volume ; 25 cm

Subject Term
: 
Branding (Marketing)
 
Target marketing.
 
Relationship marketing.


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