Experiential Marketing : integrated theory & strategic application.
by
Leahy, Rose. Fenton, Pio. Barry, Holly
Title
:
Experiential Marketing : integrated theory & strategic application.
Author
:
Leahy, Rose. Fenton, Pio. Barry, Holly
ISBN
:
9781529742190
9781529742183
Personal Author
:
Leahy, Rose. Fenton, Pio. Barry, Holly
Publication Information
:
[S.l.] : Sage Publications, 2022.
Physical Description
:
1 volume ; 25 cm
Subject Term
:
Branding (Marketing)
Target marketing.
Relationship marketing.
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|---|
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