Entrepreneurship : the practice and mindset
by
 
Neck, Heidi M., author.

Title
: 
Entrepreneurship : the practice and mindset

Author
: 
Neck, Heidi M., author.

ISBN
: 
9781071808078

Personal Author
: 
Neck, Heidi M., author.

Edition
: 
Second edition. International student edition.

Physical Description
: 
xliii, 466 pages : colour illustrations ; 27 cm.

Contents
: 
Part I. Introducing the entrepreneurial lifestyle. Entrepreneurship : a global social movement ; Practicing entrepreneurship ; Developing an entrepreneurial mindset ; Supporting social entrepreneurship -- Part II. Creating and finding opportunities. Generating new ideas ; Using design thinking ; Testing and experimenting in markets -- Part III. Evaluating and acting on opportunities. Building business models ; Planning for entrepreneurs ; Creating revenue models ; Learning from failure -- Part IV. Resourcing new opportunities. Bootstrapping for resources ; Financing for startups ; Appendix A. Financing statements and projections for startups ; Developing networks ; Navigating legal and IP issues ; Marketing and pitching your idea ; Appendix B. The pitch deck -- Glossary.

Abstract
: 
"This book catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey."--Publisher.

Subject Term
: 
Entrepreneurship.

Added Author
: 
Murray, Emma L.,
 
Neck, Christopher P.,


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