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Marketing research

by

Zikmund, William G., author.

Title

:

Marketing research

Author

:

Zikmund, William G., author.

ISBN

:

9780170438964

Personal Author

:

Zikmund, William G., author.

Edition

:

Fifth edition.

Global edition.

Physical Description

:

xxv, 622 pages : colour illustrations ; 26 cm

General Note

:

Includes index.

Subject Term

:

Marketing research -- Textbooks.

Marketing research.

Added Author

:

Lowe, Ben, 1978-

Winzar, Hume,

D'Alessandro, Steven,

Babin, Barry J.,