Marketing for hospitality and tourism
by
 
Kotler, Philip, author.

Title
: 
Marketing for hospitality and tourism

Author
: 
Kotler, Philip, author.

ISBN
: 
9781292363516

Personal Author
: 
Kotler, Philip, author.

Edition
: 
Eighth editon, global edition.

Physical Description
: 
686 pages : colour illustrations ; 28 cm.

Contents
: 
Defining hospitality and tourism marketing and the marketing process -- Understanding the marketplace and customer value -- Designing customer value-driven strategy and mix -- Managing hospitality and tourism marketing.

Abstract
: 
"Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments." -- Provided by publisher.

Subject Term
: 
Hospitality industry -- Marketing.
 
Tourism -- Marketing.

Added Author
: 
Bowen, John (John T.), 1948-
 
Baloglu, Seyhmus,
 
Morosan, Cristian,


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