Marketing for hospitality and tourism
by
 
Kotler, Philip, author.

Title
Marketing for hospitality and tourism

Author
Kotler, Philip, author.

ISBN
9781292363516

Personal Author
Kotler, Philip, author.

Edition
Eighth editon, global edition.

Physical Description
686 pages : colour illustrations ; 28 cm.

Contents
Defining hospitality and tourism marketing and the marketing process -- Understanding the marketplace and customer value -- Designing customer value-driven strategy and mix -- Managing hospitality and tourism marketing.

Abstract
"Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments." -- Provided by publisher.

Subject Term
Hospitality industry -- Marketing.
 
Tourism -- Marketing.

Added Author
Bowen, John (John T.), 1948-
 
Baloglu, Seyhmus,
 
Morosan, Cristian,


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