ADVERTISING AND INTEGRATED BRAND PROMOTION.
by
 
SCHEINBAUM, ANGELINE CLOSE.

Title
: 
ADVERTISING AND INTEGRATED BRAND PROMOTION.

Author
: 
SCHEINBAUM, ANGELINE CLOSE.

ISBN
: 
9780357721407

Personal Author
: 
SCHEINBAUM, ANGELINE CLOSE.

Publication Information
: 
[S.l.] : CENGAGE LEARNING, 2022.

Contents
: 
1.Advertising and integrated Brand promotion in Business and Society-- 2.Analyzing the environment for advertising and integrated brand promotion-- 3.The creative process-- 4. The Media process-- 5Integrated brand promotion

Added Author
: 
Scheinbaum, C.
 
O'Guinn, TC.
 
Semenik, RJ.


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