Event management & event tourism
by
Getz, Donald, 1949-
Title
:
Event management & event tourism
Author
:
Getz, Donald, 1949-
ISBN
:
9781882345113
9781882345106
Personal Author
:
Getz, Donald, 1949-
Publication Information
:
New York : Cognizant Communication Corp., 1997.
Physical Description
:
xii, 386 pages : illustrations ; 26 cm
Contents
:
Introduction to event management and event tourism -- Trends and forces -- Perspectives on events -- Planning events -- Event tourism planning for destinations -- Organization -- Programming and service management -- Human resources management -- Generating revenue -- Financial and risk management -- Marketing -- Market research -- Communications: reaching the customer -- Evaluation and impact assessment.
Abstract
:
Event tourism covers cultural, sports, political and business occasions from Olympic scale to concerts in parks and community fairs and festivals.
Subject Term
:
Tourism.
Special events.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VC Cape Town | General Books | 002186573 | 910.68 GET | 1 |