Advanced business communication
by
Penrose, John M.
Title
:
Advanced business communication
Author
:
Penrose, John M.
ISBN
:
9780324037395
Personal Author
:
Penrose, John M.
Edition
:
4th ed.
Publication Information
:
Cincinnati, OH : South-Western College Pub., ©2001.
Physical Description
:
xiii, 448 pages : illustrations ; 24 cm
Contents
:
Advanced Business Communication -- Information and Persuasion -- Advanced Visual Support -- The Process of Advanced Writing -- Writing Direct Messages -- Writing Indirect Messages -- Writing Situational Messages -- The Planning and Writing of Persuasive Proposals -- Report Writing: From Formal Documents to Short Summaries -- The Business Presentation -- Meeting Management -- Media Interviews -- Analyzing a Case and Writing a Case Report -- Discussing and Presenting a Case Study -- Resumes and Employment Letters -- The Job Interview -- Appendix A: A Formal Case: Accounting Procedures at Champion Marketing, Inc -- Appendix B: A Written Analysis of a Formal Case, Accounting Procedure at Champion Marketing, Inc -- Appendix C: Employment Worksheet -- Index.
Subject Term
:
Business communication.
Added Author
:
Rasberry, Robert W.
Myers, Robert J., 1946-
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VC Cape Town | General Books | 002186565 | 658.45 ADV | 1 |