Ch. 1 Strategic management -- ch. 2 The environment and external stakeholders -- ch. 3 Strategic direction -- ch. 4 Organizational resources and competitive advantage -- ch. 5 Strategy formulation at the business-unit level -- ch. 6 Corporate-level strategy and restructuring -- ch. 7 Strategy implementation through interorganizational relationships and management of functional resources -- ch. 8 Strategy implementation through organizational design and control -- ch. 9 Strategies for entrepreneurship and innovation -- ch. 10 Global strategic management and the future -- Cases: Case study matrix -- Case note: Learning through case analysis -- Case 1 The fun ship experience at carnival cruise lines -- Case 2 Building capabilities at the Westward Hilton -- Case 3 InterContinental Hotel Group's entry into China -- Case 4 The summer of 2006 union negotiations : unite here's strategy -- Case 5 Banyan tree : sustainability of a brand during rapid global expansion -- Case 6 Starwood hotels and resorts brings aloft to India -- Case 7 The commoditization of Starbucks -- Case 8 The movement of travel services online : intermediaries and branded distribution.