Throwing sheep in the boardroom : how online social networking will transform your life, work and world
by
 
Fraser, Matthew, 1958-

Title
Throwing sheep in the boardroom : how online social networking will transform your life, work and world

Author
Fraser, Matthew, 1958-

ISBN
9780470740149

Personal Author
Fraser, Matthew, 1958-

Publication Information
Chichester, England ; Hoboken, NJ : Wiley, ©2008.

Physical Description
xi, 332 pages : illustrations ; 24 cm

Contents
Introduction: social networking e-ruptions -- identity, status, power -- Part I: Identity -- 1 The I's have it: multiple selves in virtual worlds -- 2 The kindness of strangers: the ties that bind -- 3 It's a small world: exit, voice and loyalty -- 4 We Googled you: the privacy paradox -- 5 Virtual reality: Second Life and death -- Part II: Status -- 6 Social capital: monkeysphere to cyberspace -- 7 Me, MySpace and I: the fame game -- 8 Status hierarchies: loveable fools and competent jerks -- 9 Everyone's a critic: ratings and rankings -- 10 Blogs, bosses and brands: reputation management -- Part III: Power -- 11 The anatomy of power: getting things done -- 12 Davids and Goliaths: the revenge of the amateur -- 13 Markets 2.0: why MyMusic calls the tune -- 14 Enterprise 2.0: wiki while you work -- 15 Democracy 2.0: friends in low places -- Conclusion -- Notes -- Index.

Abstract
The rise of social networks like Facebook, MySpace and Bebo is changing the way we see ourselves, how we interact with each other, how we work and how we do business on a daily basis. Throwing sheep in the boardroom explores the powerful forces driving the social networking revolution, the impact of these profound changes, and the far reaching consequences of social networking. Detailing the way social networks affects both individuals and societies as a whole, the book offers a detailed focus on the ways social networking affects the world of business and work. The generation entering the workforce today - and entering boardrooms everywhere - is fully engaged with social networking and its uses. Rather than feeling threatened and paranoid, today's business leaders need to understand this phenomenon, accept that it won't go away, and embrace its power in the world of business.

Subject Term
Business enterprises -- Computer networks.
 
Online social networks.
 
Internet.
 
Computer Communication Networks.
 
Social Environment.
 
Organizational Innovation.
 
Entrepreneurship.
 
Business enterprises -- Computer networks. (OCoLC)fst00842531
 
Internet. (OCoLC)fst00977184
 
Online social networks. (OCoLC)fst01741311

Added Author
Dutta, Soumitra.

Electronic Access
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0902/2008041507-t.html
 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0903/2008041507-b.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0901/2008041507-d.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownGeneral Books000038204302.302 FRA1