Marketing concepts and strategies
by
Dibb, Sally
Title
:
Marketing concepts and strategies
Author
:
Dibb, Sally
ISBN
:
9781473778580
Personal Author
:
Dibb, Sally
Edition
:
9th ed.
Publication Information
:
London : Cengage Learning EMEA, 2023.
Physical Description
:
xiv, 796p. : col. ill. ; 26 cm.
General Note
:
Includes bibliographic reference and index
Subject Term
:
Marketing
Added Author
:
Pride, William
Ferrell, O.C.
Simkin, Lyndon
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIE Sandton | Prescribed books | 000099047 | 658.8 MAR | 1 |