Part 1. The mass media industries: Mass media and everyday life -- Books: Rearranging the page -- Newspapers: Mobilizing delivery -- Magazines: Chasing the audience -- Recordings: streaming sounds -- Radio: Riding new waves -- Movies: Digitizing dreams -- Television: Switching channels -- Internet media: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations: Promoting ideas -- Part 3. Changing messages: News and information: Staying connected -- Society and political issues: shaping the arguments -- Law and regulation: reforming the rules -- Mass media ethics -- Global media: Communicating change.