Features: It focuses on strategy implementation and not just on strategic management's thinking and analytical aspects. It explores the idea that strategy is often emergent, messy, and experimental, unlike other strategic management books, which unrealistically portray it as a neat, analytical, and rational process. It unpacks the recent concept that other strategists, not just senior management, influence strategic direction. It recognizes strategy as something people do rather than something an organisation possesses. Since people are building blocks of strategy, it is a cognitive and political activity. It integrates the three domains of responsible management – sustainability, responsibility towards all stakeholders, and ethics – into the strategic management process that creates responsible competitiveness. The third edition of the book promotes a paradigm change in the overall goal of strategic management. Traditionally, the goal is the achievement of sustained competitive advantage. The world is in desperate need of responsible managers and organizations. A responsible organization requires a change to achieve responsible competitiveness. Responsible competitiveness is achievable by integrating responsible management principles and factors throughout the strategic management process, which is the approach that we adopt in this book.