Marketing communications
by
 
Egan, John, 1952- author.

Title
: 
Marketing communications

Author
: 
Egan, John, 1952- author.

ISBN
: 
9781529781205
 
9781529781212

Personal Author
: 
Egan, John, 1952- author.

Edition
: 
Fourth edition.

Physical Description
: 
415 pages : illustrations (black and white, and colour) ; 25 cm

General Note
: 
Previous edition: 2020.

Subject Term
: 
Communication in marketing.
 
Marketing.
 
Advertising.


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