Principles of marketing for a digital age
by
 
Tuten, Tracy L., 1967- author.

Title
: 
Principles of marketing for a digital age

Author
: 
Tuten, Tracy L., 1967- author.

ISBN
: 
9781529779806
 
9781529779790

Personal Author
: 
Tuten, Tracy L., 1967- author.

Edition
: 
2nd edition.

Physical Description
: 
xxiii, 472 pages : illustrations (chiefly color) ; 25 cm

General Note
: 
Previous edition: 2020.

Subject Term
: 
Internet marketing.
 
Marketing -- Technological innovations.


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