Brand management : co-creating meaningful brands
by
 
Beverland, Michael, author.

Title
: 
Brand management : co-creating meaningful brands

Author
: 
Beverland, Michael, author.

ISBN
: 
9781529720136
 
9781529720129

Personal Author
: 
Beverland, Michael, author.

Edition
: 
Second edition.

Physical Description
: 
xx, 410 pages : illustrations ; 24 cm

General Note
: 
Previous edition: 2018.

Subject Term
: 
Branding (Marketing)
 
Brand name products.


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