The digital marketing planner : your step-by-step guide
by
Hanlon, Annmarie, author.
Title
:
The digital marketing planner : your step-by-step guide
Author
:
Hanlon, Annmarie, author.
ISBN
:
9781529742794
9781529742787
Personal Author
:
Hanlon, Annmarie, author.
Physical Description
:
154 pages : illustrations (some color) ; 22 cm
Contents
:
Introduction -- The 8 steps in creating a digital marketing plan -- Step 1. Assess the background -- Step 2. Analyse the audience -- Step 3. Create a digital marketing strategy -- Step 4. Construct the objectives -- Step 5. Justify the resources -- Step 6. Build the action plan -- Step 7. Evaluate the plan -- Step 8. Present the plan -- Checklist -- References -- Scribble space.
Subject Term
:
Internet marketing -- Handbooks, manuals, etc.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIE Sandton | General Books | 000099277 | 658.872 HAN | 1 |