PART ONE: STARTING YOUR RESEARCH. 1. Getting Started: Theory, Research Question and Research Design -- 2. Being Ethical -- 3. Literature Searching and Reviewing -- 4. Theory and Research: Quality and Quantity -- PART TWO: DATA COLLECTION STRATEGIES. 5. Introduction to the Process of Qualitative Research -- 6. Qualitative Interviewing -- 7. Focus Groups -- 8. Ethnography -- 9. Case Study Research -- 10. Collecting Textual and Visual Data: Public and Private -- 11. Grounded Theory as an Abductive Approach to Data Collection -- 12. Introduction to Quantitative Research Design -- 13. Hypotheses, Operationalization and Variables -- 14. Sampling -- 15. Survey Design -- 16. Collecting and Coding Quantitative Data -- 17. Methodological Innovations: Mixing Methods and e-Research -- PART THREE: DATA ANALYSIS. 18. Introduction to Qualitative Data Analysis -- 19. Coding Qualitative Data: Qualitative Content Analysis -- 20. Semiotic and Narrative Forms of Discourse Analysis, and Doing Conversation Analysis -- 21. Using Computer Software: Working with Nvivo8 -- 22. Visual Analysis -- 23. Introduction to Quantitative Data Entry -- 24. Introduction to Quantitative Data Analysis: Describing Single Variables -- 25. Describing and Exploring Relationships between Two Variables -- 26. Inferential Statistics and Hypothesis Testing -- 27. Data Management Techniques -- PART FOUR: PRESENTING RESEARCH. 28. Presenting Research Findings.